The Brand

DEMESTIK is a universal lifestyle brand currently focusing on creating unique womenswear inspired by colorful individuals. NYC born in 2012, the brand has remained popular by its signature appeal using Dutch wax cotton and other classic textiles in vibrant prints and colors. Our clothing, worn by an array of women worldwide, evokes the feeling of whimsical sophistication, ageless femininity, and a sense of connection and community. 



With his modern take on vintage silhouettes, creative director and designer Reuben Reuel creates timeless designs with true purpose. Clothes are meant to be worn, enjoyed by the wearer, and admired by her audience. 

In an effort to emphasize on the best quality and sustainable practices, each garment is ethically made in the US, made to order, and made for you. Wear it, love it, live DEMESTIK.